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Hospital Brand Gets Makeover - Archived

For Immediate Release Contact: Linda Shelton/Director
November 8, 2002 Marketing & Public Relations

Jordan Hospital Gets a Makeover
New Hospital Signage Creates Fresh New Look for Jordan

(Plymouth, MA) Setting the stage for the largest expansion in the 100-year history of Jordan Hospital, the graphic identities of Jordan Health Systems and its member affiliates, including Jordan Hospital and Cura VNA & Cranberry Hospice, have recently changed.

Incorporating the seaside theme of two flowing waves, the new logo of the hospital is deep blue and green in color and is displayed in a classic, dominant typeface. Jordan Hospital’s new look is evident on indoor and outdoor signs and hospital vehicles. In addition, all hospital materials from letterhead to business cards, display the new logo. Complimentary colors have been introduced throughout the physical plant beginning with the Samuel S. Dennis 3d & Lillian W. Dennis Critical Care Center which opened in January 2001.

Working closely with SDG Direct, Ltd., a Plymouth-based graphic design firm, President Mary Shields said the new logos were formulated specifically for each member organization within the Jordan Health System umbrella, beginning last spring with the hospital.

She said, “We were designing a graphic for the hospital’s 100th anniversary, and began playing around with a whole new look for them. The response was overwhelming and things have just taken off from there. We are so pleased to be working with the hospital.”

SDG Direct is working closely with the hospital currently to address inside signage intended to help patients and visitors navigate the hospital more efficiently.

“It is truly a new day at Jordan Hospital,” said Linda Shelton, Director of Marketing & Public Relations. “The new logo is complimentary to the first phase of our expansion plans. We wanted the logo to be clear, crisp and reflective of the professionalism and caliber of our staff and their ability to serve patients well. I think it captures that feeling.”

The first phase of Jordan Hospital’s largest ever expansion project is expected to cost approximately $40 million dollars, and will include more medical/surgical beds, more operating rooms, more space for the hospital’s expanding services, a new entry from Obery Street and more parking. Construction is expected to begin next summer. The hospital received two $1 million dollar gifts in the last few months toward a capital campaign, which will be announced sometime in 2003.

275 Sandwich Street
Plymouth, MA 02360
(508) 746-2000

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